Pulse Marketing Group Insights https://pulsemarketinggroup.com/insights Field notes on AI-assisted product development, product design, community, marketing operations, and growth systems. en-us Fri, 23 Oct 2026 12:00:00 GMT AI Will Happily Build the Wrong Thing Very Efficiently https://pulsemarketinggroup.com/insights/ai-will-happily-build-the-wrong-thing-very-efficiently https://pulsemarketinggroup.com/insights/ai-will-happily-build-the-wrong-thing-very-efficiently Fri, 23 Oct 2026 12:00:00 GMT AI can accelerate execution without improving the decision underneath it. The faster the build gets, the more important it becomes to define the problem, system, and human judgment before asking AI to make anything. AI in Practice Physical Marketing Is Getting Interesting Again https://pulsemarketinggroup.com/insights/physical-marketing-is-getting-interesting-again https://pulsemarketinggroup.com/insights/physical-marketing-is-getting-interesting-again Wed, 21 Oct 2026 12:00:00 GMT Physical marketing can create context digital ads often lack. Place, QR codes, and useful software can turn real-world moments into stronger community loops. Marketing Your First 25 Users Matter More Than Your First 2,500 https://pulsemarketinggroup.com/insights/your-first-25-users-matter-more-than-your-first-2500 https://pulsemarketinggroup.com/insights/your-first-25-users-matter-more-than-your-first-2500 Fri, 02 Oct 2026 12:00:00 GMT Early users do more than test a product. They establish its culture, expose what matters, and shape the experience every future user walks into. Community You Cannot Launch an Empty Community and Call It a Community https://pulsemarketinggroup.com/insights/you-cannot-launch-an-empty-community-and-call-it-a-community https://pulsemarketinggroup.com/insights/you-cannot-launch-an-empty-community-and-call-it-a-community Tue, 29 Sep 2026 12:00:00 GMT Profiles, feeds, comments, messaging, and notifications can all exist without a real community. The reason people care about each other has to come first. Community AI Gets You to 80%. The Last 20% Is Where the Product Lives. https://pulsemarketinggroup.com/insights/ai-gets-you-to-80-last-20-is-where-product-lives https://pulsemarketinggroup.com/insights/ai-gets-you-to-80-last-20-is-where-product-lives Mon, 28 Sep 2026 12:00:00 GMT AI has demolished the cost of getting to a working prototype. The remaining work — UX, judgment, edge cases, consistency, and human testing — is where the actual product starts to emerge. AI in Practice