Sense of Connection
Redesigned a nonprofit website to make the mission clearer and easier to support
The existing legacy site communicated important work but made the mission, programs, and ways to act harder to understand than they needed to be. The redesign needed to improve hierarchy, readability, trust, and conversion while preserving the organization’s character.
Led the redesign and migration to a modern web platform, restructured the experience around mission and audience needs, improved responsive behavior, clarified content paths, and created a foundation the organization can maintain more easily going forward.
/03 What we built
Not a deliverable.
A working system.
01
Website redesign and migration
02
Mission and audience information architecture
03
Responsive experience
04
Clearer action paths and maintainable foundation
/05 What shipped
A modernized, mobile-ready site with clearer storytelling, stronger calls to action, and a lower-maintenance platform foundation. Quantitative launch proof and stakeholder feedback will be added as post-launch data becomes available.
The live redesign is documented. Stakeholder feedback and post-launch performance can be added as they become available.
Capabilities in this work
/ Work together
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Built a search-ready publishing platform - and the operating system behind it